Ubisoft announce advertising partners for Splinter Cell: Chaos theory
Advertising in games? Ooh, you wouldn't believe it, would you...
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Ubisoft developers work closely to integrate consumer products in a thoughtful and selective way to enhance the realism of the game and allow the player to immerse themselves further into the game's universe. Videogames represent an underutilized advertising vehicle that provides advertisers with real-life integration of products and entertainment. This approach allows Ubisoft's advertising partners to take full advantage of the interactivity, immersion and intense user involvement the videogame medium provides.
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