Kingston Technology sells HyperX gaming division to HP

[HEXUS]

HP snaps up the whole product portfolio minus DRAM and Flash products, for US$425m.

Read more.

[QuorTek]

Time to change of brand I think... I don't know... been using Kingston for +20 years

[TAKTAK]

Recently purchased a Hyper-X mouse after years and years (a decade?) of using a Roccat Kone.

Bad move. Beta SW only available via the Microsoft store and several buttons have no default assignment so you need to use the SW, which is also a tad unpredictable and non-intuitive.
But the reviews said it was good for RTS games, damnit ☹️

I do have a Hyper-X chair (same construction as Secret Labs for less than half the price, not the same level of quality) which has been great so far and probably impacted my decision to get the crappy mouse.

[Dilwar]

The silver lining being that the DRAM and flash memory products are untouched. Curious to see what happens to the HyperX brand under HP, whether it flourishes or diminishes the brand recognition.

[Output]

To be honest, I always assumed HyperX peripherals were simply rebranded things, so I would assume that this just allows Kingston to re-focus on their core offerings.

If they weren't simply rebranded things though, then it wouldn't surprise me if the HyperX brand gets reduced to that to maximise profits for HP's shareholders.

I always saw HP as a bit of a boring, business-focused company, and their attempts at grabbing a space of the gaming pie to likely be doomed to fail and result in just coming across as desperately trying to look "cool".

TL;DR:
Kingston: Alright, you can have that, I'm going back to do what I do best.
HP: How do you do, fellow kids?

[QuorTek]

Only thing I refer to Kingston as is RAM, not interested in any of the other crap, HyperX series RAM has been what I bought forever, now I need to change brand, because I don't trust HP for consumer products.

[Sam 359]

Always had good experiences with Hyper X, so this is disheartening news, but I'm keeping optimistic on the offchance it brings some solid innovation, HP certainly have the clout to do some good stuff...