Purported Alder Lake-S slides indicate doubled nT performance

[Tabbykatze]

For sure but like i said expecting a complete turn around in a couple of months is probably expecting too much, even with Intel money i wouldn't expect to see any changes for a minimum of a year or two, marketing is always going to market things so telling them not to big things up is sort of defeating the reason for having a marketing department.

It's not about not bigging things up as that is just the nature of marketing, it's about being decent in their guff they put out. Trustful marketing of the benefits of their product, not trying to make out their opposition is garbage through things like Principled Technologies, CTS-Labs, extreme cherry picked and obfuscated information regarding laptop performance and doing whatever they can to diminish the opposition. If you remember the Tiger Lake release that GN stripped to pieces because they mentioned their own product a sum total of 3 times.

Providing benchmarks against your competitor is one thing, being a douchecanoe with your "benchmarks" is totally another.

[bae85]

Not sure about priorities and concerns but one of the areas Intel keeps getting flagged is their marketing FUD. Just look at January's conference, they tried to make out that AMD was wholly insecure compared to Intel which was a practically libelious stunt they did with the way they did it. And then we have Ryan Shrout, 'nuff said.

Then we have how they do their performance metrics and benchmarking for marketing which I'm still surprised why the FTC hasn't actually flagged them again for what seems to be obvious violation of their 2009 anti-trust settlement.

I'm sure he has bigger things to deal with like the fact that Intel has a rotten core of staff, blatant issues of employee vs contractor, broken/failed roadmaps for a decent number of their high class products, gradually increasing distrust of Intels market capability (AMDs roundhouse, Apples uppercut) and supply issues. But he is also responsible for the bigger picture, he can't just stick his fingers in his ears and not care. I will remit that marketing will have an initially muted attention but it is still something that needs attention.

My favourite bit of Intel marketing was a chart stating that 'Intel outperforms the competition', the chart consisted of two bars representing the Intel 11900K v Ryzen 5800x and the bars had values of 11900 and 5800 respectively LMAO!

I really hope it was a joke but the way Intel market their products it would not surprise me at all!!!

[Corky34]

It's not about not bigging things up as that is just the nature of marketing, it's about being decent in their guff they put out. Trustful marketing of the benefits of their product, not trying to make out their opposition is garbage through things like Principled Technologies, CTS-Labs, extreme cherry picked and obfuscated information regarding laptop performance and doing whatever they can to diminish the opposition. If you remember the Tiger Lake release that GN stripped to pieces because they mentioned their own product a sum total of 3 times.

Providing benchmarks against your competitor is one thing, being a douchecanoe with your "benchmarks" is totally another.

Well sure, but what your talking about is a nirvana fallacy, we'd all like honest and truthful marketing but that's simply not the case, never has been, it's why we have independent reviews.

In fact i think if a marketing department was 100% honest and truthful they could possibly open themselves up to litigation from shareholders, remember when Gerald Ratner was truthful about their jewellery?

[Tabbykatze]

Well sure, but what your talking about is a nirvana fallacy, we'd all like honest and truthful marketing but that's simply not the case, never has been, it's why we have independent reviews.

In fact i think if a marketing department was 100% honest and truthful they could possibly open themselves up to litigation from shareholders, remember when Gerald Ratner was truthful about their jewellery?

It's not a nirvana fallacy and is a dangerous cynicism to believe that it's not possible and not a silly naivety on my part. I'm not saying "they must be perfect in their own graphs", what i'm asking for is for Intel to stop being a twazzlebag in the market, especially against AMD when they were literally sued for having very similar actions in the market as they do today.

They need to start being more adult in their benchmarks, not a stupid snotty child whining in the corner of the class.

Nvidia manages this quite well (well, depends on the year, but their RTX3k series was very refreshing), AMD is a hell of a lot better than Intel in decent comparisons and is definitely a lot better with being fruitful with their figures rather than being disingenuous. "they're all as bad as each other!" I hear some people cry constantly. No, they're not, they're all bad but some are considerably worse and I'd rather eat a dog crap muesli bar than a a sloppy spaghetti crapegnese with extra sweetcorny meatballs given the choice.

[jamest]

Very appropriate running joke. Knowing AMD they'll make the first gen AM5 motherboards backward compatible with Zen3 CPUs and DDR4! Something Intel would never dream of doing!

Considering AMD weren't even going to have Zen 3 compatibility for B450 and X470 motherboards until they u-turned due to community backlash (same with Zen 3-only SAM) I wouldn't bank on much backwards compatible charity from AMD now they're actually in a competitive position in the market.

[3dcandy]

Considering AMD weren't even going to have Zen 3 compatibility for B450 and X470 motherboards until they u-turned due to community backlash (same with Zen 3-only SAM) I wouldn't bank on much backwards compatible charity from AMD now they're actually in a competitive position in the market.

No chance AM5 will be backwards compatible.... different socket completely and I'm fine with that! Whilst I remember all that happened over Zen3 and B450 and X470 it has still helped AMD a lot, Intel ruin that by changing the socket completely - again!

[Corky34]

Didn't they do a thing back in the day with RAM thought, when DDR4 came out wasn't there some motherboards (by extension of the memory controller on the CPU) that supported both DDR3 and 4?

Although having said that I'm not sure how it would work if the pin count is different on DDR5, is it different?

[Jonj1611]

Didn't they do a thing back in the day with RAM thought, when DDR4 came out wasn't there some motherboards (by extension of the memory controller on the CPU) that supported both DDR3 and 4?

Indeed they did, 2 slots for DDR3 and 2 slots for DDR4. Can't remember who made the board(s) but yes it did happen

[kalniel]

Probably ASROCK, they usually do something a bit crazy like that.

[Tabbykatze]

Indeed they did, 2 slots for DDR3 and 2 slots for DDR4. Can't remember who made the board(s) but yes it did happen

A lot of aftermarket X99 chipsets seem to be possible as both!

https://www.tomshardware.com/uk/news...tel,40252.html

I'm actually awaiting a dual socket x99 version of this (DDR4 only) to run a home lab and storage gluster for 2x e5-2660v3 processors.

[3dcandy]

Indeed they did, 2 slots for DDR3 and 2 slots for DDR4. Can't remember who made the board(s) but yes it did happen

I have such a board Jetway made one but it's actually DDR2 and DDR3 on that with an AM3 socket

[Jonj1611]

Probably ASROCK, they usually do something a bit crazy like that.

Indeed : https://www.asrock.com/mb/Intel/B150M%20Combo-G/

[Tabbykatze]

Does anyone else get disgusted but curious about using a DDR3 and DDR4 board?

[kalniel]

Does anyone else get disgusted but curious about using a DDR3 and DDR4 board?

Nope I had an ASROCK mobo that supported two types of CPU socket - 939 and AM2 I think

[Tabbykatze]

Nope I had an ASROCK mobo that supported two types of CPU socket - 939 and AM2 I think

That's brilliantly nasty, ha ha!

Weren't 939 and AM2 pretty much the same socket almost down to the pin positioning (obviously if you could "dual socket").

[kalniel]

That's brilliantly nasty, ha ha!

Weren't 939 and AM2 pretty much the same socket almost down to the pin positioning (obviously if you could "dual socket").

Nope, the AM2 installation used a fresh socket, installed vertically, bit like a daughter board.