MSI flags its intention to raise graphics card prices

[HEXUS]

Chairman Joseph Hsu told investors hike will reflect tight supplies and rising operating costs.

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[CAT-THE-FIFTH]

Having noted all the above, MSI's profits for 2020 were at record-breaking levels. The firm saw net profits rise 42.4 per cent in 2020, to reach NT$7.96 billion (US$276.97 million / £203.23 million). Moreover, MSI has just recorded revenues of NT$13.26 billion for February 2021, the highest level ever for the month, up 63 per cent year-on-year.

Despite their "rising costs" there is record level margins and profits. More opportunistic price increases because they can. This is the same nonsense Nvidia implied during the time of Kepler,and we had stuff like the first Titan,and smaller dies sold for more money,and lo and behold its been a gravy train of ever increasing record margins and profits. I told many here the PC enthusiast is just seen as a bunch of whales by these companies. Yet companies such as Dell,HP,etc have much less problems getting these parts,and selling them in laptops,etc because the same companies can magically sell those parts to them for lower prices. Its why its better value to find a prebuilt laptop or desktop if you want a gaming rig....or a console.

[Scryder]

I saw a video from JayZTwocents on this. One suggestion to get a graphics card was, I'm paraphrasing here, getting your PC built by a system builder. As they have existing contracts at lower/base prices for graphics cards. And so far they haven't increased prices. He also suggested that it might be possible (right now anyway), to get it built by them cheaper, just to get your hands on the card.

I have no skin in this game, but find this trend disappointing, I guess future upgrades will just have to wait. Just hope my 3 year old card can hold out...

[harrisonm65]

Boys and girls, MSI.....

https://youtu.be/X9r0DNNpyTA

[rave_alan]

I guess they feel that they can rise prices more, not because of the shortage, but because of the situation on the market, no-one can ship more cards now. Demand is too high because of the crypto craze again, it means you can rise the price and still sell a lot,, no worries.

[Rubarb]

I Love MSI cards but they are already very overpriced when compared to the compertition.
I can't see any justifation to raise prises when the company is make more profit than ever before, it can only be down to Greed.

[LSG501]

I Love MSI cards but they are already very overpriced when compared to the compertition.
I can't see any justifation to raise prises when the company is make more profit than ever before, it can only be down to Greed.

Agree but the likely outcome is others will follow suit....


It's hard enough to try and get a gpu as it is, putting up prices is only going to hurt the people that don't want them for cryptomining, the miners won't care about the prices while the currency keeps increasing.

[Tunnah]

Can you blame em. They seen all these scalpers doubling their money and people happily paying it, so of course they want in. Here's to the 4080 being £1500, £2500 from a scalper in a few years!

[Core2Extreme]

I paid extra for an MSI card a few years ago. Can't say I regret it; the cooling and acoustics are fantastic. And it's kept its value extremely well. Never would have thought it would appreciate over time.

But there's a limit to how much extra I'd pay; my previous Sapphire card also has pretty good acoustics. Good enough that I'm now selling the MSI to rake in some cash, and going back to that Sapphire.

I can't really blame them too much for raising prices in this environment, though. In the end, I'd rather have the card and chip manufacturers raise prices and be able to invest in higher production, than scalpers selling new cards for three times what they retail for. Even if that does mean I can't sell a 4-year-old GPU for a profit.

[fend_oblivion]

The inflated price situation is never gonna end, huh?