Kingston Fury is Kingston's new enthusiast and gaming brand

[HEXUS]

Move comes as HP completes its $425m purchase of the HyperX business (not memory).

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[Tabbykatze]

Always been quite happy with Kingston memory, even their value ranges.

Never tried any of their peripherals though but not sure why HP bought the peripheral line, was it for the hardware or for the brand?

[Ttaskmaster]

Hasn't the Fury stuff always been one of their brands?

TBH, with names like Renegade, Beast, Impact, Storm, Inferno, Destructor, Obliterator, Decimator and all the other fluff that usually follows "Gaming" branding, I wonder if they'll ever run out of cool names by which to misdescribe their stuff...

[Output]

Hasn't the Fury stuff always been one of their brands?

Yep - albeit RAM-only IIRC. It just used to start with HyperX instead of Kingston. There was another one that was the tier above Fury too, but I forget what that name was at this particular moment.

[QuorTek]

When I hear the name Kingston I think ram, been using that brand for +20 years.

[Iota]

TBH, with names like Renegade, Beast, Impact, Storm, Inferno, Destructor, Obliterator, Decimator and all the other fluff that usually follows "Gaming" branding, I wonder if they'll ever run out of cool names by which to misdescribe their stuff...

Sounds like a rollcall of superheroes.