Yes, it is.
I haven't modded a car since my teens, and that was Hobson's choice. I could afford an older car and the mod's, but not the newer (and better spec'd) model.
But I haven't modded (*) a car in ages, as the factory-fresh one does the job I want. These days, so would a custom PC.
(*) In terms of modding a car, I'm excluding fitting or upgrading the sound and/or security systems. Those, I most emphatically have done on every new car since my teenage years. But I don't regard that as modding the car. I could say much the same about PCs as I nearly always upgrade their sound capabilities, but in recent years, through mainly external devices.