AMD revenue grows 99 per cent YoY driven by strong demand

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And Dr Lisa Su said that AMD Zen 4 and RDNA 3 remain on track for 2022.

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Read more.

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C&G driven by sales of Ryzen and Radeon chips to systems makers and DIYers – with higher average selling prices (ASPs) than ever before

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Obviously helped by record price increases in their CPUs and GPUs?? So it tells me that even if production costs increased,etc the rate of retail price increases comfortably exceeded it. Expect even more price increases over time! ;)

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Originally Posted by CAT-THE-FIFTH

Obviously helped by record price increases in their CPUs and GPUs?? So it tells me that even if production costs increased,etc the rate of retail price increases comfortably exceeded it. Expect even more price increases over time! ;)

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Yes, but they aren't addressing the whole market.

For GPUs they might reason that they have the consoles so developers will optimise for them. A bit complacent, but true.

For CPUs? Letting Intel have all the Celeron / Pentium / i3 market because it is not profitable enough? A very dangerous bit of complacency.

The last year was 'special' due wafer shortages, so it made sense to focus on getting the most out of each wafer.

Long-term? Those budget options are very important.

Designs and masks, etc. are fixed costs. So they really need volume even if that is at a lesser margin.

Artificially only addressing the high margin part of the market to look to Wall Street is very dangerous thinking.

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Originally Posted by kompukare

Artificially only addressing the high margin part of the market to look to Wall Street is very dangerous thinking.

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AMD have been doing that for a while. They had a strategy in GPU a while back where they identified the three most profitable areas and developed for those, leaving the halo products to Nvidia as they just weren't worth the R&D. It makes a lot of sense given their rapid expansion to target those immensely profitable areas first and then expand. Rather than trying to spread themselves thinly. Profitability breeds investment which gives the ability to spread out, but you have to maximise the potential of your smaller company before you can expand to compete.

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Originally Posted by kompukare

Artificially only addressing the high margin part of the market to look to Wall Street is very dangerous thinking.

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Ah, yes, all those semi-custom chips for games consoles are famed for their margin ;)

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Originally Posted by kompukare

Yes, but they aren't addressing the whole market.

For GPUs they might reason that they have the consoles so developers will optimise for them. A bit complacent, but true.

For CPUs? Letting Intel have all the Celeron / Pentium / i3 market because it is not profitable enough? A very dangerous bit of complacency.

The last year was 'special' due wafer shortages, so it made sense to focus on getting the most out of each wafer.

Long-term? Those budget options are very important.

Designs and masks, etc. are fixed costs. So they really need volume even if that is at a lesser margin.

Artificially only addressing the high margin part of the market to look to Wall Street is very dangerous thinking.

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They did the same during the Athlon 64 era to a lesser degree,so Intel kind of had a foothold in the market. Remember how they had socket 754,socket 939 and QuadFX?? ;)

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Originally Posted by kalniel

Ah, yes, all those semi-custom chips for games consoles are famed for their margin ;)

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That is the thing though,to compensate for that they jacked up the pricing for consumer DIY parts. Another company did that for years too....Intel who were quite happy to give away billions of USD of Atom chips away,whilst tierising and charging for every feature on desktop/laptop platforms.

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Originally Posted by CAT-THE-FIFTH

They did the same during the Athlon 64 era to a lesser degree,so Intel kind of had a foothold in the market. Remember how they had socket 754,socket 939 and QuadFX?? ;)

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I don't remember anything like this though, before I could always buy a Duron/Sempron CPU be-it on a 754 or AM2 motherboard. Right now? The idea of Athlon 3000g at scalper prices is bizarre, but there are only a few out there on the market at around three times their list price. Then if you do manage to find an Athlon, you can't put it in a 500 series motherboard as that isn't supported. If you get a 400 series motherboard, you might have to find a way to downgrade the BIOS to an old version as older APUs are no longer on the supported processor list. It's like AMD are trying to erase the parts.

It's a real shame, there are some really cheap A320 motherboards around now which would make a neat and cheap entry level system on par with what the old AM1 systems cost but way more usable.

The Tesla partnership is only the beginning. Most of the big ten car manufacturers will go for AMD in their next versions of infotainment systems because of current AMD's excellent efficiency and less cost.

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Originally Posted by lumireleon

The Tesla partnership is only the beginning. Most of the big ten car manufacturers will go for AMD in their next versions of infotainment systems because of current AMD's excellent efficiency and less cost.

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I can only hope they make exploding infotainment systems. Worse than mobile phones. Grrrrr. If you're fiddling with it and the car is weeblewobbling, it should take your fingers off.

You sound very confident. There are many other thing that factor into such a decision and usually the things that sway the decision are totally unexpected and seemingly irrelevant.

Imagine how big their results are going to be if AMD's partnership with Samsung takes off.

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Originally Posted by philehidiot

I can only hope they make exploding infotainment systems. Worse than mobile phones. Grrrrr. If you're fiddling with it and the car is weeblewobbling, it should take your fingers off.

You sound very confident. There are many other thing that factor into such a decision and usually the things that sway the decision are totally unexpected and seemingly irrelevant.

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Before or after safely bringing the car to a stop?

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Originally Posted by kompukare

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Originally Posted by philehidiot

I can only hope they make exploding infotainment systems. Worse than mobile phones. Grrrrr. If you're fiddling with it and the car is weeblewobbling, it should take your fingers off.

You sound very confident. There are many other thing that factor into such a decision and usually the things that sway the decision are totally unexpected and seemingly irrelevant.

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Before or after safely bringing the car to a stop?

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A vehicle with a good infotainment system has a higher market value than one without. After the seats the next thing a customer looks at the dashboard is the size and performance of the infotainment screen. The story of Dodge RAM back to success was a result of a good dashboard experience e.g size of the screen larger than competition. https://www.youtube.com/watch?v=RQfVd1Ph6xE

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Originally Posted by lumireleon

A vehicle with a good infotainment system has a higher market value than one without. After the seats the next thing a customer looks at the dashboard is the size and performance of the infotainment screen. The story of Dodge RAM back to success was a result of a good dashboard experience e.g size of the screen larger than competition. https://www.youtube.com/watch?v=RQfVd1Ph6xE

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I prefer to turn the stereo off and listen to the V6 :D

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Originally Posted by lumireleon

A vehicle with a good infotainment system has a higher market value than one without. After the seats the next thing a customer looks at the dashboard is the size and performance of the infotainment screen. The story of Dodge RAM back to success was a result of a good dashboard experience e.g size of the screen larger than competition. https://www.youtube.com/watch?v=RQfVd1Ph6xE

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The market value of these cars declines rapidly when the chimp behind the wheel puts it into the scenery because they are poking and prodding. They are a menace and worse for being touchscreen as you have no point of reference for accurate positioning on the screen without looking.

Whilst filtering through traffic I have more problems with idiots prodding at these things than idiots on mobile phones.

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Originally Posted by DanceswithUnix

I don't remember anything like this though, before I could always buy a Duron/Sempron CPU be-it on a 754 or AM2 motherboard. Right now? The idea of Athlon 3000g at scalper prices is bizarre, but there are only a few out there on the market at around three times their list price. Then if you do manage to find an Athlon, you can't put it in a 500 series motherboard as that isn't supported. If you get a 400 series motherboard, you might have to find a way to downgrade the BIOS to an old version as older APUs are no longer on the supported processor list. It's like AMD are trying to erase the parts.

It's a real shame, there are some really cheap A320 motherboards around now which would make a neat and cheap entry level system on par with what the old AM1 systems cost but way more usable.

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AMD went from one platform,and longterm supported platforms,to literally 3 separate consumer platforms in a few years. Both socket 754 and QuadFX were relatively short lived,and AMD did exactly what Intel did,ie,lock tiers behind different platforms. So all they did is tier stuff even more to make money. There was nothing stopping AMD having a unified Athlon 64 platform at all. They did it make as much margins as possible,forcing you to pay more if you wanted dual channel RAM. Remember,socket 754 was the successor to socket 462. Socket 939 was another new tier above,and QuadFX another one above that.

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Originally Posted by CAT-THE-FIFTH

AMD went from one platform,and longterm supported platforms,to literally 3 separate consumer platforms in a few years. Both socket 754 and QuadFX were relatively short lived,and AMD did exactly what Intel did,ie,lock tiers behind different platforms. So all they did is tier stuff even more to make money. There was nothing stopping AMD having a unified Athlon 64 platform at all. They did it make as much margins as possible,forcing you to pay more if you wanted dual channel RAM. Remember,socket 754 was the successor to socket 462. Socket 939 was another new tier above,and QuadFX another one above that.

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I never even heard of anyone owning a QuadFX machine. If they ever made a penny on it I would be surprised, and I've met plenty who own Threadripper. I'm guessing it came out of the advertising budget.

I think Socket 754 was a mistake. Perhaps in the early days it was necessary to get some traction, but dropping it and unifying everything under AM2 feels to me like an admission from AMD that they got 754 wrong.

https://en.wikipedia.org/wiki/Hanlon%27s_razor