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Thread: Ringtone ads face stiff controls

  1. #1
    HEXUS webmaster Steve's Avatar
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    Ringtone ads face stiff controls

    Ringtone advertising rules are being changed. It'll stop companies sneakily subscribing people to services, but I fear it won't kill off that damned frog.
    The new rules, drawn up by mobile operators and backed by premium service watchdog Icstis, will force content sellers to make it clear what people have bought and how much ongoing costs are.

    They demand that details of prices and how often people are billed are prominent in adverts. For TV adverts, scrolling price banners and small fonts are outlawed.

    Crazy frog, BBC
    The Crazy Frog tone also enjoyed chart success
    In print, adverts prices and conditions must be in the main body of an advert rather than the small print.
    [BBC News]
    PHP Code:
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    $s->sarcasm()->intellect()->font('Courier New')->display(); 

  2. #2
    I love fonts Yohji's Avatar
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    The adverts are getting rediculous now... You can't escape them!

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