Well, I read the press release a couple of times but was no wiser until I actually went to the sites it refers to.

LONDON – 21st October, 2005 - Internet and Bluetooth communication company BlueBite recently opened for business in its two specialised advanced areas of communication - voice over Internet Protocol (VoIP) and Bluetooth Wireless Technologies for new media marketing - supported by a variety of heavy weight industry partners signed up as part of the overall launch strategy.