Avid Announces the Avid Liquid Product Line

[Bob Crabtree]

Avid Announces the Avid Liquid Product Line

Company re-brands products from Pinnacle acquisition; introduces new version of flagship all-in-one video solution

New multimedia format support includes WM9, DivX, and MPEG-4

Tewksbury, MA – November 3, 2005 – Avid Technology, Inc. (NASDAQ: AVID) today announced the Avid Liquid product line, the company’s new nonlinear editing software and hardware offerings for event videographers, government and corporate video producers, and high-end enthusiasts. Drawn from editing products formerly developed by Pinnacle Systems, the Avid Liquid family includes new versions (v.7.0) of the Avid Liquid and Avid Liquid Pro systems, both of which are packed with new features designed for users who want a single application for creation and delivery of tape, DVD and streaming media.

The product line also includes new configurations and pricing for the Avid Liquid Chrome HD (v.6.1) family of solutions featuring advanced standard-definition (SD) and high-definition (HD) I/O hardware.

Check out the release.