The alternative chip provider is doing particularly well in selling PCs to home users through the multiple retail channel - nearly one in five PCs sold through retail in France, Germany, Italy, Spain, Sweden and the UK contained AMD chips.
But it is also gaining ground among small and medium business users: AMD machines made up 8.8 per cent in September 2004 to 15.1 per cent in September this year.
Enterprise customers are also being tempted away from their usual loyalty to Intel. AMD increased its share of business to resellers specialising in larger customers to 8.6 per cent from just 3 per cent in September 2004. Sales of AMD's Opteron chip for servers have also grown - its share of channel sales is up to 4.6 per cent from just 1 per cent last year.