Stores legitimize iDVD for Christmas

ZOOtech-inspired new-product category nets dedicated shelf space for first time

November 24, 2005 - Amidst the hustle and bustle of the Christmas rush, shoppers may notice something different about the shelves of HMV, Virgin, W H Smith or Borders this year: for the first time ever, interactive DVD is being awarded dedicated shelf space. The number of iDVD titles has increased by 800% from last year, forcing shops to officially recognise the new product category.
Perhaps the most interesting point about all this is that it paves the way for the much higher level of interactivity that is built in to the forthcoming high-density/high-def DVD formats - HD-DVD and Blu-ray - while showing it's possible, with the right software, to have decent interactivity with today's DVD Video discs.

All the talk is about interactive games such as Who wants to be a millionaire? but there looks to me to be a lot of mileage for music DVD Video discs which are, right now, pretty linear and not really interactive - not even those with lots of extras.

Oh, sorry for going off on one - here's the press release.