According to Roberds, the middle-tier of the consumer market, which is currently dominated by the likes of Dell, Toshiba and HP, has been the main purchasers of Alienware laptops and desktops. Surprisingly, Roberds said that college students, who you wouldn't expect to have the funds available, are the main purchasers of the company's laptops and desktops. The company has recently introduced sub-$1000 laptops and will shortly start shipping their m5500i mid-tier laptop.
Government sales is another lucrative market for Alienware, so much so that it has opened up an office in Washington D.C. Kashef Mahmud, Director of Federal Sales, told us that the office is about three blocks from the White House and caters to military and civilian branches of government. Potential customers can test out desktops and laptops in a small demo room, but Mahmud says, "It's an added bonus and not really the primary purpose of the office. The office makes it easier for us to visit the various agencies around town and give sales presentations."