E-Paper's future secured... in advertising

[Steve]

Two things commonly secure the future of new technologies, those being either pornography or advertising opportunities. In the case of E-Paper, it's seen as a superb means of getting flashy advertising on just about everything.

In less than two years, Siemens says, the technology could transform consumer-goods packaging from the fixed, ink-printed images of today to a digital medium of flashing graphics and text that displays prices, special offers or alluring photos, all blinking on miniature flat screens.

"When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, 'I want it,'" said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.

That's it Siemens, exploit the kids!

[Wired]

[Howard]

does that reemind anyone else about futuristic sci-fi movies with animated cereal boxes... Maybe those films weren't so outlandish afterall