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Thread: Intel's new logo revealed

  1. 31-12-2005, 04:42 PM #1
    Steve
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    Intel's new logo revealed

    It's swooshy and a bit cheesy - quite like the old Intel Inside logo then.
    ntel Corp. said on Thursday it will scrap its 37-year-old logo as part of a major rebranding that will emphasise the chipmaker's shift away from its core PC business into consumer products.

    The original Intel logo featuring a lowered "e" will be replaced with one showing an oval swirl surrounding the company's name.

    The phrase "Leap ahead" will supplant "Intel inside," which helped bring the company into the public awareness during the PC boom of the 1990s.
    [Reuters]

    There's an image of the new logo over at Engadget, where I initially found the Reuters link.
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  2. 31-12-2005, 04:51 PM #2
    autopilot
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    Incredible. Must have taken the finest design minds months to come up with that.
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  3. 31-12-2005, 05:57 PM #3
    divinemadness
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    Quote Originally Posted by dangerous_dom
    Incredible. Must have taken the finest design minds months to come up with that.

    Sad thing is - it probably did actually take them months and months.
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  4. 31-12-2005, 06:25 PM #4
    Xaneden
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    Oh man, I hate that. Why did they have to change the main logo... It looks so suave

    AMD all the way, then.


    #EDIT#
    Is it just me, or does the Intel logo's font match Engadget's?
    New Sig on the Way...
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  5. 31-12-2005, 07:47 PM #5
    Funkstar
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    not exactly, but i see what you mean, it's the curve at the bottom of the letters that does it (the 't' is a good example)

    coincidence? who knows....
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  6. 31-12-2005, 07:55 PM #6
    kempez
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    Wow how good does that look - must go buy me an Intel right now....




















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  7. 31-12-2005, 08:13 PM #7
    mofo's
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    Quite a poor attempt for a "new" logo
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  8. 31-12-2005, 08:21 PM #8
    Stringent
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    Thats pants. Thanks for the heads up anyways!
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  9. 31-12-2005, 08:29 PM #9
    RedPutty
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    The logo is ok but "leap ahead" is a bit ironic given their current CPUs.
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  10. 31-12-2005, 08:31 PM #10
    Jonny
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    Worst. Logo. Ever!!!

    Well I'm still not going to buy an Intel, anyway.
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  11. 31-12-2005, 08:39 PM #11
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    I know it makes no sense, but it was the best anagram I could come up with
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  12. 31-12-2005, 08:39 PM #12
    Norky
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    Quote Originally Posted by divinemadness
    Sad thing is - it probably did actually take them months and months.
    ...and a few hundred thousand £££ if they outsourced it I reckon
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  13. 01-01-2006, 03:27 AM #13
    krazy_olie
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    Pretty pathetic if you ask me.
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  14. 01-01-2006, 04:25 AM #14
    B-MAn
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    Seems exactly the same to me.... :S
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  15. 01-01-2006, 01:04 PM #15
    skuzgib
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    Looks alright to me :\

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  16. 01-01-2006, 05:05 PM #16
    BoomAM
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    The actual 'Intel' bit is pretty good. The 'Leap Ahead' thing is just plain rubbish.
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