X-bit labs are reporting that ASUS have developed a GeForce 6600 graphics board with the GPU on the other side of the PCB. Violating the ATX spec, the board was engineered with cooling as the paramount consideration and HEXUS believe it could certainly work brilliantly, given the right chassis.[X-Bit Labs]All the typical graphics cards usually have their graphics processing unit (GPU) installed on the front-side, which means that when installed into a conventional tower computer case, the GPU does not dissipate heat in the most efficient way. Hot air typically tends to go up, which means that part of the heat conducted by the heat-sink usually returns to the GPU, which reduces overall cooling efficiency. ASUS installed graphics chip and memory on the backside of the print-circuit board to ensure that the heat goes away from the card.