A yearly poll has revealed the top influential brands of 2005. It's an online poll, so the results aren't all that surprising. In at number 3 is VoIP software brand, now owned by eBay, Skype. At second is the company for people who love 'i', Apple. Taking the top spot this year is media giant Google.
The poll does not take account of economic brand value, the dark science of assigning a financial value to brands, which regularly puts Coca-Cola Co's Coke in first place.

Neither is the survey too fussy about whether the reported brand impact is positive or negative, so the winners need not necessarily take too much credit.
Reuters has more.