iTunes billion-song landmark no reason for rejoicing?

[Bob Crabtree]

Apple last week press-released the world, proclaiming,

"iTunes Music Store Downloads Top One Billion Songs"

But Thomas Hawk's Digital Connection blog doesn't see this as any reason for rejoicing,

Here are the first few paras of Apple's release, followed by the first few from Thomas Hawk's rant.

iTunes Music Store Downloads Top One Billion Songs

Scholarship at Juilliard School of Music to be Created

CUPERTINO, California—February 23, 2006—Apple today announced that one billion songs have been legally downloaded from the iTunes Music Store since it was launched less than three years ago. The billionth song “Speed of Sound” was purchased as part of Coldplay’s X&Y album by Alex Ostrovsky from West Bloomfield, Michigan and as the grand prize winner he will receive a 20-inch iMac, 10 fifth generation iPods and a $10,000 gift card good for any item on the iTunes Music Store. In addition, Apple will establish a scholarship to the world-renowned Juilliard School of Music in his name to commemorate this milestone.

“I hope that every customer, artist and music company executive takes a moment today to reflect on what we’ve achieved together during the past three years,” said Steve Jobs, Apple’s CEO. “Over one billion songs have now been legally purchased and downloaded around the globe, representing a major force against music piracy and the future of music distribution as we move from CDs to the Internet.”

I've never bought an iTune and I don't own an iPod. I think Apple's DRM is awful and represents a major step back for us all. I think those that are investing in iTune digital libraries are suckers. You are basically betting that Apple's proprietary DRM laced format will be the standard for the rest of your life. You are paying too much for your music and tying yourself to only Apple products going forward. More innovative ways to play your music may indeed come in the future but unless they are marketed by Apple you will not likely be able to use these devices with your iTunes files due to Apple's tight proprietary control.

Personally I want nothing to do with it. I still collect my digital music the old fashioned way, I rip it straight from CDs to crystal clear high bit rate DRM free mp3s. These files of course can be played on any device and represent better value in my opinion for today's consumer.

What happens when the killer phone is finally here? You know the one, built in terabyte of storage, lightening fast file transfer speeds, full satellite radio, a breathalyzer, your car and house key, a tiny little thing the size of credit card with a 12 mega pixel camera on it (hey it's the future right, we can dream).

What happens when this phone is out and you really want it and unfortunately Apple didn't make it? That's right, you're a sucker then aren't you. I thought so. You paid all that good money for your iTunes and now you can't put them on your new phone because your new phone threatens Apple's dominance. So who owns the music anyway? You or them? They do. You bought nothing. You bought the right to play their song on their product. It might work today. But I'm not about to bet that this will be the format du jour 10 years from now.

Read the press release.

Read the full rant.


Comments welcome, naturally.

[Howard]

Well good for them...

[Funkstar]

...and bad for us