The recently completed consumer trial of the BBC's Integrated Media Player (iMP) shows that television over the internet could revolutionise broadcasting, according to the BBC's director of new media & technology Ashley Highfield speaking last this week at the MIPTV conference in Cannes.
A panel of 5,000 iMP users were able to download BBC television and radio programmes for four months between November 2005 and February 2006 and could watch and listen to them for up to seven days after they were broadcast.
According to Highfield, the trials indicate that offering TV over internet would increase the viewing of BBC programmes, with peak-time viewing being extended by an hour later into the evening. It would also, he claimed, built loyalty to the broadcaster.
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You then had the option of setting the download for a 'one-off', or you could also set it for an entire series (if available). There were even HD versions of 'The Planets', though I never did get round to downloading one.
. I haven't re-read it so you may or may not have edited it, but does anyone know when it's expected to be released?
