See, the title was supposed to link disc drive lasers and Star Wars, get it?

Anyway, there seems to be a price war heating up between the optical disc drive manufacturers, according to a short piece on Digi Times.
NEC has lowered its contract-manufacturing quotes for 16x DVD burners to below US$30, down from US$35, as a price war looms among the world's optical disc drive (ODD) makers, amid growing competition, according to the Chinese-language Economic Daily News (EDN).
Lite-On isn't going to play ball, however, sticking to its current pricing of $33-$35.