The one question that AMD's probably been asked more than any other is , "Just what is AMD Live!?". Well, at the IFA 2006 show in Berlin, the company set out to graphically respond by having a large part of its stand set up to represent various rooms in a typical home.

This demonstration of how AMD Live! works underlined the fact that - unlike Intel Viiv - this is not about enforcing a new set of standards (and possibly DRMs) that everyone must conform to. It also made clear that this is not some clever wheeze to get you to buy an additional PC to put in the living room alongside the TV set.
More in this IFA.headline.