Panasonic UK is now taking orders for what it describes as being the key product across the whole Matsush1ta Corporation - a 103in giant plasma screen (the world's biggest) - and one of these 1080p/full high-definition big boys is all yours for just £50,000.
Well, a bit more, actually, because that price includes VAT but not the cost of a site survey or installation - both of which are mandatory when the screen is bought by consumers, rather than for professional use by hire companies or in airports, indoor sports arenas, colleges and other venues. And most are expected to end up being used for pro applications, instead of for "VIP home-cinema" use, as Panasonic quaintly describes the indulgences of the ultra-rich.