Yeah I get what you're saying and it's a valid grievance, but I genuinely don't believe it'll hurt em. They needed to get this product out, they needed to show they can pee all over Intel chips at half the price. These issues will be ironed out but honestly this was the best way. Instead of releasing a patched CPU in several months to make everyone happy, the vast majority of folks who don't care can get 1 now, and have a performance increase when it is sorted.
They need to have the products out for them to be patched anyway, so the problems can be found by a much wider audience than the QC department.
EDIT: Also the enthusiast market isn't as clear cut as that. Personally if I hadn't just bought a 2700K, I'd be getting one of these, simply because they're offering such a hefty performance for half the price of the Intel model. Hell, depending on the speed of the 4c models, if they can boost higher, I might still get one. It is the clock speed which is keeping me on the 2700K, if the other parts come in at same speed, it'll be performing better at IPC due to it being a newer chip, and I want a motherboard with more up to date features, so it'll be a no brainer for me.
The reason I didn't get a 6700K was because I was looking at £600 just to boost the CPU and get M2. But if the 4c Ryzen is any good, it'll no doubt be around £200, the motherboards tend to be cheaper, and...OK I'll still have to buy DDR4 no getting away from that. But I'll be looking at £400 vs £600 for better performance. And even if the 6700K is better slightly, hopefully it'll be a low enough difference as to not make a real world dent