3d rotateyness

just been trawling through the games workshop website and found the following
GW Online : Warhammer 40,000 : Eldar : 3D Eldar Harlequins

if you click the pictures you get to a rotatey picture of the model, i was thinking this feature might be useful for reviews of products, especially cases and coolers. you would get a better idea of what the thing looks like from different angles.

there's some interactive painting stuff on that site aswell, but thats not much use on this site is it? or is it? have a look.
GW Online : Warhammer 40,000 : Eldar : Interactive Eldar Painter