rofl
pure jamaican blue mountain is supposidly the best coffee in the world (as drunk by Mr James Bond). It retails at around £7.95 for 100g - about 90p a cup. When it came into the shop I worked at, it came in small 2.5kg resealable bags - you don't sell much unless it's Christmas.
Having been privilaged enough to have drunk some on the launch of their website (the equivilant of champagne I suppose...) I can say this:
It is a very smooth cup of coffee with absolutely no bitterness. It is very drinkable and has a completely different after affect to normal bogstandard coffee - I felt more or less relaxed after it. It is quite low in caffeine.
The coffee itself is grown on one side on one mountain on one plantation of the blue mountains in Jamaica (afaik). Should you ever visit the coffee plantations, be wary of local touts trying to sell you coffee there - only buy from source, if it's cheap, it's not blue mountain. Coffees grown as high up as pure blue have less caffeine and bitterness apparently - the higher the coffee the better. I believe that pure blue is the highest, but I may be wrong.
Also be wary of shops selling blue mountain blend coffee (rather than Pure Jamaican Blue Mountain). It contains nil pure blue in it.
European union was rumoured to change the name of it because the mountains aren't actually blue.
There, what would you do without me... I'm off to have a cup of coffee.