Originally Posted by
Saracen
But the thing is, what "feels" right to you is immaterial to pricing strategies, for the simple reason that the "right" price will be different to loads of other people. For instance, I wouldn't pay £0.03p for an MP3 album, because either I like the music and want the CD, or I don't like it and don't want it regardless of price.
And if I do like it, what I'll pay will depend on how much I like it. Some CD's I'd buy at £15, but others I might buy at £3, but not at £5.
The "right" price, for the seller, is the one at which he thinks he makes the most. Obviously, if you sell an item (with a zero unit cost, like an MP3, assuming we ignore bandwidth costs), then if you sell it at £3, you have to sell twice as many to make the same money as you would if you sold it at £6.
So if it were you, would you rather sell 100,000 copies at £3, or 30,000 copies at £15?
And to extend thst rationale a step further, if you can make the maximum by exploiting differing market expectations by selling at a higher price in markets that will bear it, and lower in markets that won't, that's what most people will do.
For instance, you've maximised your UK market potential by selling your masterpiece at, say, £10, because that's the price you research tells you maximises your profit. But your research also rells you there are buyers in a country where incomes are far lower, say, Lithuania. People want to buy, but £10 in at local prices might be the equivalent of £50 in the UK, because incomes are lower and all market prices reflect incomes.
So .... you can sell 100,000 copies in Lithuania if you sell at £1.50, but you'll sell none, or next to none, at £10.
But if you price in the UK at £1.50, you need to sell about 6.5 times as many copies as you would at £10, so unless those sales in Lithuania more than compensatefor the reduced revenue in the UK, you won't do it.
Differing prices in differing markets, therefore, are essential unless you want to simply accept that, first, sellers cannot maximise either sales or profits, and second, that people in poorer countries simply aren't going to be able to buy at all, because they'll be priced out.
That's one, and only one, of many reasons why things are priced differently in different markets. Another will ve taxes that are imposed. Another might be differing technological infrastructures - selling via the web isn't a good idea for mass markets in areas with little net infrastructures or where most people don't have computers, let alone broadband, and so on.
Kalniel is right, if you don't like the price, buy something else or don't buy at all. Just be aware that unless very large numbers agree with your price assessment, price won't change. It's a bit like my stance on PC games with DRM I find to be unnecessarily intrusive. I simply won't buy those games. But unless a large percentage of gamers take the same view (and they don't), the result will not be a change in DRM policy, but that I end up not playing many games. And reluctantly, so be it - I don't buy, or play, many new games.