About 2 years ago Gigaclear started running fibre to the houses around here (small village in Kent). They used a mole to run the cable under the pavement and put some new connection points outside houses. The last couple of months Trooli have turned up, this lot are using Openreach ductwork and telephone poles. They are running the fibreoptic cable along the existing telephone cable, it must be saving them a fortune compared to what Gigaclear invested.
Price wise its the same at Gigaclear with a lower upload, so going to stay put for now. Gigaclear are £45 for 300Mbps up/down, uncapped. Seems strange having two competing companies in the same village, luckily we have the local exchange so its been covered when they are trying to extend FTTP to villages that barely have adsl.