I bought a Hiper Type R 580 years ago. It certainly was not in any way "whisper quiet" or whatever it said on the box (a very nice box it was too - still have it in fact). And after about 18 months, it developed a very annoying, very loud high-pitched squealing that just wouldn't go away. I replaced it with a Corsair... which is about a million times better.
Like Thorsson said... it certainly looked the part, with its metallic fans, and shiny connectors, etc. But the innards are the parts that really matter.