Antec focusing on lower end units??

I saw this on JonnyGuru:

http://www.jonnyguru.com/forums/show...ighlight=ANTEC

Hopefully it is a joke.

My first decent PSU was an Antec 430W Truepower in 2002 and it cost £75 ish :(

Surely that doesn't make sense - leaving the high end market?