I saw the prototype a why back, internal layout is almost the same as the Cubitek Mini-tank
http://www.tomshardware.com/reviews/...nk,2864-2.html but without the price tag of the mini-tank
As to the size, there's a reason, you cannot fit the amount of kit inside a smaller case, esp large coolers, that's a basic physical size restraint.
All of the sugo series make a compromise to get the size down, this case has taken the compromise of more size for better hardware, esp cooling.
I'm not sure about the rubber handle things, it gives it a G5 mac look, which I don't object too, in fact I quite like it, the issue for me is the flexibility of it.
It might be tough and not easily break, snap or crack, however watching as he's chucking it around in that review, yes it holds up, but it's all a bit bouncy, I think I'd prefer a more ridged material to be used.