At times I wonder whether AMD PR has a clue at times.
So here we have Rise of Tombraider which uses Purehair technology - this is based on TressFX which CD modified(so also chimes into AMD talking about more open standards),and also an example of a different approach to Gameworks which AMD have been negative about.
So you would think AMD would be talking about this win,and also the fact that the latest iteration of TressFX has a very low performance hit on AMD and Nvida GPUs compared to TressFX 1.0 and Hairworks.
The answer would be a resounding NO.
No mention at all on the AMD website:
http://www.amd.com/en-us/innovations...gaming/tressfx
Yet,look at Nvidia who posted a whole piece on Purehair yesterday including a performance guide on it:
http://www.geforce.com/whats-new/gui...aider-purehair
Notice something?? Nvidia just trolled AMD by not even mentioning it was based on AMD TressFX and probably one of the fruits of their new OpenGPU(or whatever it is called) initiative.PureHair is Crystal Dynamics and Square Enix's hair rendering technology, which like our own HairWorks technology adds tens of thousands of hair strands to a character model. These hairs act realistically, swaying and moving in concert with character movement, and can be affected by water, wind and snow, and are lit and shaded in real-time by the scene.
In Rise of the Tomb Raider, up to 30,000 strands of hair are applied solely to Lara, with large groups of hairs controlled by master strands that dictate their movement and properties, preventing each individual hair strand from acting independently, and keeping physics calculation costs in check.
Then a day later we have a one line comment from AMD about it:
https://twitter.com/Thracks/status/693123852839182336
Seriously,for every little bit of Nvidia assistance in a game,its posted on their website and usually get some degree of news coverage.
Yet,AMD who should have been shouting from the roofs about this,CBA even to market it. It means plenty of people thinking in the latest TR game, AMD has no involvement in the game.