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Thread: AMD RX 480 to be $199?

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    Moosen CAT-THE-FIFTH's Avatar
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    AMD RX 480 to be $199?

    I just saw this:

    http://www.wsj.com/articles/amd-pric...ket-1464725394
    https://www.reddit.com/r/Amd/comments/4lxfra/199/

    Advanced Micro Devices Inc. is angling to lower the cost of virtual reality, targeting the field with a new line of graphics hardware priced at $199—half or less the cost of comparable products.

    AMD said the first chips based on its new Polaris design are expected to arrive in graphics cards for personal computers at the end of June. The company aims to help push the starting cost of PCs that can deliver VR experiences as low as $799 from above $1,000.

    Consumers also face the cost of the latest generation of VR headsets—$599 for the Oculus Rift from Facebook Inc. ’s Oculus VR unit, for example, or $799 for HTC Corp. ’s Vive.

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    But the need for a PC with an add-in card that includes a beefy 3-D graphics chip is another barrier that stands in the way of widespread adoption of VR. An online survey conducted in April by the Advanced Imaging Society found that 68% of respondents said VR equipment was too expensive.

    “Less than 1% of PC users have systems that are capable of doing VR,” said Raja Koduri, senior vice president and chief architect of AMD’s Radeon technologies group. “The entry point is very, very high.”

    AMD said its new Radeon RX cards, certified for use in VR by HTC and Oculus VR, deliver performance equivalent to that of $500 graphics cards used for VR.

    Patrick Moorhead, an analyst with Moor Insights & Strategy briefed on AMD’s strategy, estimated that the current minimum price on cards comparable to AMD’s new models is $399. He said the $199 pricing comes as a surprise.

    “It’s great for getting more people into VR,” said Kelt Reeves, president of Falcon Northwest Computer Systems Inc., a boutique maker of gaming PCs that serves the market.

    AMD competes with Nvidia Corp. in the chips known as graphics processing units, or GPUs. Mercury Research estimates that Nvidia had 70.6% of shipments in the first quarter of 2016 to 29.4% for AMD, though the latter’s share is up three percentage points from the fourth quarter.

    Standard practice in the GPU business has been to start new product lines with high-end cards that command hefty prices and profit margins. Mr. Koduri said AMD hoped that breaking from tradition by starting with a lower-cost model could have a bigger impact. For one thing, he said, computer retailers prefer to stock machines for less than $999.

    Nvidia on May 7 introduced a new flagship model called the GTX 1080 at a $599 price tag that is expected to succeed a $1,000 model called the Titan X. Nvidia also introduced a $379 model called the GTX 1070, which is likely to be seen as competition to the new AMD model.

    “It’s up to Nvidia to come up with a lower-priced card,” Mr. Moorhead said.

    An Nvidia spokesman had no immediate comment.

    AMD, based in Sunnyvale, Calif., plans to formally announce the new chips early Wednesday at the Computex trade show in Taiwan.
    RX 480 slide leaked:

    http://videocardz.com/60752/amd-rade...cations-leaked



    Sounds like R9 390X,GTX980 or Fury level performance for under £200??

    If that is the case,that will be like between a 50% to 100% improvement on the cards between £150 to £200!!
    Last edited by CAT-THE-FIFTH; 31-05-2016 at 10:29 PM.


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    Senior Member Bonebreaker777's Avatar
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    Re: AMD RX 480 to be $199?

    That's some serious performance jump!

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    Evil Monkey! MrJim's Avatar
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    Re: AMD RX 480 to be $199?

    I've heard that the $199 card will have 4GB of VRAM, whilst the 8GB version will be $249. Still good value though

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    Re: AMD RX 480 to be $199?

    $229 for the 8GB version!!


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    Re: AMD RX 480 to be $199?

    Looking forward to reviews of this card eagerly , hoping:-

    a) this is a very successful card for AMD.
    b) if this performs well, Vega will also be a cracker .
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    Re: AMD RX 480 to be $199?

    If the price is true, you can buy two of these for less than a 1070, that's nuts.

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    Re: AMD RX 480 to be $199?

    Looks like it was all too good to be true

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    Re: AMD RX 480 to be $199?

    Quote Originally Posted by rob4001 View Post
    Looks like it was all too good to be true
    Um, what? The RX 480 has launched at 199USD/£175. Unlike nVidia's mythical 599USD launch price also mentioned in the article, which still hasn't been seen.

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    Not a good person scaryjim's Avatar
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    Re: AMD RX 480 to be $199?

    Indeed, 3 listed on newegg @ $199:

    http://www.newegg.com/Product/Produc...82E16814131693
    http://www.newegg.com/Product/Produc...82E16814150771
    http://www.newegg.com/Product/Produc...82E16814202222

    And at that price, it's hardly a surprise that they're all sold out

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    Drum & Bass Till I Die deejayburnout's Avatar
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    Re: AMD RX 480 to be $199?

    I am very tempted to buy one of these, but not a fan of the stock cooler. Might wait for the aftermarket ones ( if they ever come out )
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