I can predict what some review sites will do - they will try to "sell" that the AMD memory controller is "weak" by trying to show how high the Core i7 7700K one can be overclocked more and then ignore the X99 ones. The thing is Intel only officially supports 2400MHZ DDR4 anyway on KL- AMD is really no different in that regard. Last time I checked a 2400MHZ memory controller being pushed to 3400MHZ(AMD tweeted this) is not weak.
The same goes with clockspeeds - they will quietly ignore that the X99 CPUs don't overclock that high. They will push the narrative to the Core i7 7700K instead of the Core i7 6850K and Core i7 6900K,which the R7 1800X is targeted towards at close to £500.
Other areas where they will try to warp things - use CPU power consumption and not system wide power consumption. Ryzen is an SOC,so it will consume more power as a CPU I expect,but probably lower as an entire platform.