.......offer a bios flashing service for new board purchases.
With the constant changes in the hardware world the consumer would have an easier time if the stores could flash bios for you for a small service charge.
Lots of the recent 775 boards are useless to many folk who want to go Conroe but don't have a chip to flash bios with.
A bios flashing service would guarantee out of the box compatibility and make buying decisions easier.
Tis just a thought