GIGABYTE DS3 - Help- Cant find DVD-ROM

Hi fellas..i dont often ask for help but im stumped so here it is.

A Friend has a DS3 board and has just installed XP Pro on it.
The bios is set to DVD-ROM for the install and all went well.
After the install the bios was is this sequence:
1. HD
2. CD-Rom

The HD is Sata connected and the DVD-ROM is IDE connected. For some reason though, after installation, the DVD-ROM cannot be found. It worked fine, hence the install but i cant figure out why its not being picked up (including the bios).

Could it be a jumper?
Could it be a bios setting?

If anyone has this board or can think why the problem is occuring then answer is appreciated.

(BTW...The connections are good. Nothing is loose/unplugged)

its not picked up by the BIOS?
dud?
try start>run>diskmgmt.msc
is it there?

Sounds eerily like my ds3 before it died. Could the cable have vibrated itself out?