HP to cease development of digital cameras

[HEXUS]

Looking for an OEM partner to design and distribute digital cameras under the HP brand.

Read more.

[directhex]

honestly, who saw hp as a serious contender in the market?

[nichomach]

Well, some of the R-Series were very nice cameras; we've used quite a few over the years. That said, I thought their stuff was rebadged Pentax anyway. Certainly used to be and the lenses were Pentax-branded last time we bought one.

[ikonia]

I'm surprised anyone noticed they still did them, just like the HP "TV's"

good old Carly, master of nothing jack of everything.

[joshwa]

As a result, HP are now actively looking to establish an OEM partner to design, source and distribute digital cameras of the HP brand.

Why bother? That's what everyone already does pretty much (for budget p+s), and you end up with Vivitar, Polaroid, Praktica rebadged cameras all of average quality... all competing on price alone.

[UltraMagnus]

HP did digital cameras?

[BUFF]

HP has about 6% of the US digital camera market (used to be more).

[TheVoice]

My parents have had two HP cameras, both fairly rubbish.

[Jay]

HP made cameras?

[Stoo]

I guess if there's still money to be made in there somewhere, they'll chase it.

[mountainmachine]

They wont be missed by me, the one HP i had my hands on was pants. They do good printers etc, so good that they're spending money on developing that arm of the business.