AMD makes aggressive pre-emptive price cuts against NVIDIA GeForce 9600GT

[HEXUS]

In an effort to stifle rival NVIDIA's impending GeForce 9 series launch, AMD moves to cut prices across its HD 3000 series.

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[fredered]

Looks quite aggressive from AMD the 9600gt doesn't seem very competitive given the benches that seem to be going around along with its price which seems to be about 140GBP according to froogle. I guess the price drops are to help hold people's attention of AMD in light of a product launch by the competitors.

[Dorza]

I'm assuming that there is a 7 in place of a 5 in the current line : "..... its own Radeon HD 3870 256MiB for £91.74". It links to a HD3850. Great price cuts for us the consumer btw, it really mixes things up a bit.

[explicitlyrics]

I love the sauces!

[Dreaming]

I love the sauces!

Lol I noticed that too .

Is that deliberate?

Sauces close to AMD tell us that the ATI Radeon HD 3870 512MiB, Radeon HD 3850 512MiB and HD 3850 256MiB are some of the products set to fall in price...

[baius]

I'm assuming that there is a 7 in place of a 5 in the current line : "..... its own Radeon HD 3870 256MiB for £91.74". It links to a HD3850. Great price cuts for us the consumer btw, it really mixes things up a bit.

I think it must be Dorza, as there's seperate info on the HD3870 in the following paragraph on that page.

I love the sauces!

Yeah, that's really funny.


I'm going to have to start a thread on the Palit 9600GT. It looks mind-blowing, and there's a really important question I need to ask about it.

[matty-hodgson]

nVidia GeForce 9600GT 512MB Overclocked PCI-E - Aria Technology

if anyone's looking for a 9600GT

[Lord Midas]

Cor, that's some good pricing right there. I'd snap it up if I didn't already have an 8800GT

[baius]

nVidia GeForce 9600GT 512MB Overclocked PCI-E - Aria Technology

if anyone's looking for a 9600GT

It doesn't look bad - although I don't know if it qualifies to be called "overclocked", though. (Check the specs.) Nice pricing, though, certainly.

(I'm thinking £100-110 (inc vat) is the sweet spot for these cards, perhaps £120 for a 700/2000 (core/ram) overclock.)

LaterZ

[directhex]

are amd competing on anything other than price these days?

and is that a sustainable strategy?

[baius]

are amd competing on anything other than price these days?

and is that a sustainable strategy?

Thought provoking comment - and that is a compliment, btw.

At the moment it seems their strategy doesn't seem "sustainable".

My guess is that the chips (both CPU and GPU) are "made" and ready to be shipped. So AMD's spent their money', with R&D, production, etc.

The tactic then is surely to make as much money back as possible.

So, typically, (i.e. in a competitive market,) you price differentiate, where possible, so as to target as many market "niches" as possible.

However, when you're product simply "won't sell", the best strategy is to just get rid of it, and get some money from it. (Tesco/Sainsbury's do this late at night, when they sell things off for 10p instead of "chucking" them.)

My guess is that's what AMD are doing, to help finance R&D for a 2012 product (perhaps).

Within the next year or two, AMD will get going - they're too big a company to take it lying down as it were.

(I'm sure an economist will read this and destroy what I've just written - I look forward to it...)

I've got Intel and nVidia in my system atm - I'm keenly interested in Intel's Nehalem and nVidia's 9600gt, but I'm not a fan boy - my "open mind" considers all options.

[TomFred]

This time AMD really drop price over this product