News - Pioneer to bring its flat-screen TV business to an end

[HEXUS]

In the wake of a massive annual loss, Pioneer has announced that it will cease producing flat-screen TVs.

Read more.

[Funkstar]

At least they ahve sold their ultra-black and ultra-thin technology to Panasonic.

[Tarinder]

I wonder how this will affect the warranty situation on Pioneer's sets.

I would hate to be in the position of, say, having bought an £1,800 Kuro 9-series plasma, presumably with a five-year warranty, and then learn the company itself is pulling out of business.

[Funkstar]

They'll handle it the same was any other company does when they pull out of a market rather than going bust all together. warranties will still be valid and parts still available. It is possible they could transfer all this to their best buddies Panasonic, as they already have a working relationship and Panasonic have all the warranty infrasctucture in place and a vast dealer network.

[Michael H]

Perhaps someone in the office should ask the neighbours in TLC broadcast what they think of the news, considering they're one of the go to places for Pioneer equipment.

[magneticman]

At least they ahve sold their ultra-black and ultra-thin technology to Panasonic.

Well I'm glad that happened, would have made little sense if they didn't sell the tech on. That being said, it's pretty sad that the best producer of tvs currently has had to do this, the kuro's are no gimmick.

[bigblue]

I wonder how this will affect the warranty situation on Pioneer's sets.

I read the announcement somewhere else and it highlighted the fact that warranties are still the same. No mention of any changes to policy.

Shame about the decision though, they were truly fantastic sets. I'd have been desperate for one had it not been for the worry of screen burn.

[mastino08]

If Panasonic get the Kuro's, then they'll be the major force in plasma technology. From that I'd expect to see them raise prices on their Viera sets.

[shaithis]

Wow, just, WOW.

I've bought 3 plasmas in the last 5 years, each time I have always pondered between Pioneer and Panasonic as they were both top of the game. I went with Panasonic each time only because I got lucky with deals......

Never would have expected this.......the shockwaves must be reverberating around the various AV forums.