Interviews - HEXUS.TalkingShop: A new entrant to the gaming PC market

[HEXUS]

Midland Computers has been in the system building business for a while, but has only recently targeted consumers.

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[0iD]

Good interview & they know what they're talking about, however I don't see how they think they are exploiting a niche in the market. Hi-end gaming rigs, at the price point they're talking about are primarily low volume sales to begin with so it's going to be extra tough for a newcommer to build a solid customer base in these recession hit times. Add to that that most system builders now offer this service anyway, be it Scan (3XS), Dell, etc. Comapnies that already have a public familiarity through years of magazine/web reviews and customer loyalty.

However, good luck to them, not going to be an overnight success, but good media coverage like Hexus will do them nothing but good.

[0iD]

Looking at their site, http://www.midlandcomputers.com/prem...-gaming-pc.php for instance, 3 x OCZ Vertex 120GB 2.5" SATA-II Solid State Hard Drive in a RAID0 configuration, ok, pant wettingly fast, but IMO costly and unjustifiable.

But that's just my opinion & I hope I'm proved wrong.

Also for £4,750.00 inc VAT I'd want something a little more 'enthusiast' and sexy in the way of cooling...but again, just my opinion.

[Badbonji]

I remember that guy from Gigabyte GOOC in Milton Keynes
Nice to know they are making some progress in their business, never heard of them before that event.