Analysis - AMD wants to change the way we buy PCs

[HEXUS]

Launch of new ?Vision? notebook brand designed to position the PC as a consumer electronics device.

Read more.

[Roobubba]

Well it's about time AMD took this market seriously. The one thing that will almost certainly bother me is that they'll end up dropping detailed specs (which perhaps Joe Public is better off not seeing).
Bose argue that for their speakers, you don't need to know the power rating and other specifications - what's important is the sound. To a large degree, they're right about that. However, in the fast-moving world of PC electronics where everybody is an expert (!), most people will tend to buy based on the hardware and the reviews.
Anyway, good read, thanks for that.

Roo

[Brewster0101]

This is a good read indeed. Good to see AMD throwing some new ideas at marketing in a field where thery have gained alot of ground. Wonder if they will do the same for the chipset / GPU market soon.

[Tarinder]

I'm keen to see how AMD gets around the ever-changing goalposts that define PC's characteristics. For example, what is 'Vision Premium' today will become 'Vision Basic' tomorrow as standards are raised by incrementally better hardware.

Still, hats off to AMD for trying to simply a segment that's rife with confusion, especially if it catalyses a move from leader Intel.

[Lucio]

I'm keen to see how AMD gets around the ever-changing goalposts that define PC's characteristics. For example, what is 'Vision Premium' today will become 'Vision Basic' tomorrow as standards are raised by incrementally better hardware.

Still, hats off to AMD for trying to simply a segment that's rife with confusion, especially if it catalyses a move from leader Intel.

In theory, the idea of a brand like this is that as long as you purchase something to that year's definition, it does what it says it does. Instead of the consumer worrying about whether their Q6600 is enough for the job, you put a sticker on it that says "good for a Vision Basic 2009 system". Then, as generations roll on, you either stop putting the stickers on the older stock, or you stick to the year's defintion (so a chip might get relabelled Vision Basic 2010, or stick with Vision Basic 2009 if it's no longer up to scratch)