Analysis - Qualcomm?s European mobile TV challenge

[HEXUS]

FLO TV has taken-off in the US, but in this exclusive interview Qualcomm reveals it?s another matter entirely to bring it over here.

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[Novo]

I'd far prefer content on demand, especially with the interruptions that come with mobile viewing.

[Funkstar]

"Traditional DVB-T technology is not designed for mobility as it ideally requires a roof-top antenna, so you need a special technology"

And FLO TV doesn't require "special technology"? That sounds exactly what FLO TV is to me. Special technology heavily licensed and controlled by Qualcomm.

So FLO TV isn't part of the mobile network, and it isn't the same as DVB-T, so what broadcast technology and frequency does it use then?

If it's in an unregulated band, it's going to need new equipment to broadcast it.
If it's in the TV band it's going to need regulatory approval.
If it's in the Radio band it's going to need regulatory approval.
If it's in the mobile band but separate from the mobile network it's going to need new equipment.

What about DVB-H, how does it compare?

Seems to be very little substance to that press release, in my opinion.