News - IPTV won’t kill old viewing habits – Sir Martin Sorrell

[HEXUS]

Three quarters of Brits will stick to conventional TV, still shunning IP tech by 2020.

Read more.

[Lee H]

Where are they doing all the surveys like this to gauge demand for new technology like this?

I bet it's at places like gala bingo and other OAP hang outs judging from the results they are getting as I bet all the younger generations will embrace this technology just like they have everything else.

There is a demand for IPTV and it's growing and gaining momentum as more people hear about it.

[finlay666]

IPTV isn't just on demand, it also includes live streaming of events.

I can see it replacing regular TV delivery methods especially considering a 6mb connection can steam HD TV, and approx 50% of Virgin bandwidth you get to the house is TV signal, if they switched to purely digital IPTV based I think they can greatly increase current speeds, enabling even better content delivery

It also allows PPV to be regulated much more tightly, you can buy cable boxes that will receive everything virgin pump through to your door (all services) but with an IPTV you wouldn't get any content as a box would not work if it was a silent box (one which doesn't send data back to the servers for authentication/requests)

Also stops cloned decoding cards/devices operating as it can ban a cloned device based on first authenticated or other rules

[cheesemp]

I agree with finlay to a certain extent but what about those of us with out cable? I doubt BT are going to improve the broadband architecture of this country quick enough to cope with anything greater than 20% usage. I know my 8Mb connection struggles with iplayer SD content some days....

[HSK]

Exactly, these technologies really depend on existing infrastructure and tech that requires it to work proper. Going back to early 2010, I couldn't even get youtube properly because my connection was churning out dailup speeds. (because of BT's crappy lines and maintenance.)

[Funkstar]

The thing that kills the idea of a pure IPTV system for me is a family. With broadcast TV of any kind you can split it to multiple rooms and have anyone watching anything without a bandwidth problem.

Current BB might be able to handle a Tv feed, but not 3 or 4 that a family might have. it does have its uses though, video on demand for a film library or making the old BBC content available on demand for example would be awesome.

But it will take a long long time before regular broadcast goes away if it ever does.