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Thread: News - O2 becomes first UK mobile operator to offer location-based marketing

  1. #1
    HEXUS.admin
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    News - O2 becomes first UK mobile operator to offer location-based marketing

    Starbucks and L’Oréal will be the first to try out the service powered by ‘geo-fencing’ technology.
    Read more.

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    Senior Member oolon's Avatar
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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    Gosh that is a great leap forward for mankind.
    (\__/) All I wanted in the end was world domination and a whole lot of money to spend. - NMA
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  3. #3
    AlexKitch
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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    Who in their right mind would "opt-in" to be spammed by marketing organisations?

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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    Those who want special offers? I can't see me using it though!

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    Small Form Factor Addict! Breezey's Avatar
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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    Unless they plan on offering incentives like money of your bill each month who in their right mind would do this?

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    Formerly known as Andehh Andeh13's Avatar
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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    If it's something I use on a regular basis & special offers are timed right (starbucks/costa first thing in the morning etc) I might be tempted. I would need some sort of incentive to use it though, beyond the special offers!

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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    Quote Originally Posted by oolon View Post
    Gosh that is a great leap forward for mankind.
    Actually, in a perverse way, maybe it kinda is. I rather like the idea of personalised, targeted opt-in marketing.

    My logic is like this .... I don't want to be marketed at by unsolicited marketing, period. I don't care who the company is, or what the offer is, I don't want to be pestered. I'm quite happy to forego even free offers and give-aways if companies will just leave me the hell alone. And there are several companies I'm an ex-customer of because when I asked them (usually after several attempts) not to pester me (such as with junk mail) they still did so. Those companies I no longer use and never will again.

    And it has to be efficient for companies to prioritise people that do want their advertising, and to avoid marketing to those, like me, that are going to get seriously pee'd off with them. So, the more companies target those that opt-in, the less I will get pestered, since the chances of me opting in to ANY marketing campaign is zero.

    As long as this geo-fencing stuff is strictly opt-in only, I have no problem with it. Same with postal advertising - if someone, for whatever reason, wants it, then fine, providing they quit pestering me with it.

    But what will drive me seriously right up the wall is if I start getting pestered by receiving mobile advertising on my phone from companies simply because I happen to be near their premises. Of course, it's not likely to happen because I don't have (and have no interest in getting) a phone smart enough to have any geo capability, and if I did, I'd want it disabled. Hell, I even insisted my phone provider turn off SMS because I don't want to receive text messages, and most of those I got were "upgrade offers" from my mobile provider anyway. They didn't want to turn it off and pretended they couldn't until I told either to turn off SMS or close my account, and that I didn't much care which they did provided they did one or the other. It turned out they can turn it off if you're pushy enough. What a shock.

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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    opt -in ......big huge buttons that cant be missed
    opt -out ...............hidden in the very depth of the website or by a hugely long phone call
    Quote Originally Posted by MadduckUK View Post
    now that i think about the word "throttled" in a certain light... its not so far different to strangled really

    our boiler broke so we has no heating or hot water, this is the bloody result ^^

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    Re: News - O2 becomes first UK mobile operator to offer location-based marketing

    So you pay them for line rental, you pay them for phone calls, you pay them for sending SMS, you pay them for the internet, and now you pay them by being forced fed garbage ads?

    I wonder what the mobile racketeers will come up with next.
    Quote Originally Posted by Agent View Post
    ...every time Creative bring out a new card range their advertising makes it sound like they have discovered a way to insert a thousand Chuck Norris super dwarfs in your ears...

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