News - Google calls smartphones ‘the ultimate shopping companion’

[HEXUS]

Recent survey studies the influence of search on smartphones.

Read more.

[Spud1]

Smartphones definitely make shopping easier for the end user - particularly with regards to price.

Case in point, last year I needed a new keyboard fairly urgently, so I popped down to my local PC World to pick one up..they are getting more competetive

Spotted they had a Microsoft Sidewinder keyboard and mouse on special offer - still £60 for the KB and £35 for the mouse, but it's worth the money for a quality Microsoft Mouse/KB since none of the competition comes close. Anyway, I decided to do a quick price check first to see if the offer was really a bargain..a quick google later and I found that it was a decent deal, with most places charging £90/£50 respectively.

Top price however was actually PC World themselves - a website offer at £40 and £20 each! I showed this to the guys in store who were having none of it, so, right there in front of them I proceeded to place my order on the website as a reserve and collect, read out the collection code to them and paid my £60

That really upset the store manager but what could he do =)

So yes, smartphones are invaluable when shopping these days, especially for any high value items.

[aidanjt]

Do you know what my ultimate shopping companion is? It's.......

GOOGLE!

[Scott B]

Smartphones definitely make shopping easier for the end user - particularly with regards to price.

Case in point, last year I needed a new keyboard fairly urgently, so I popped down to my local PC World to pick one up..they are getting more competetive

Spotted they had a Microsoft Sidewinder keyboard and mouse on special offer - still £60 for the KB and £35 for the mouse, but it's worth the money for a quality Microsoft Mouse/KB since none of the competition comes close. Anyway, I decided to do a quick price check first to see if the offer was really a bargain..a quick google later and I found that it was a decent deal, with most places charging £90/£50 respectively.

Top price however was actually PC World themselves - a website offer at £40 and £20 each! I showed this to the guys in store who were having none of it, so, right there in front of them I proceeded to place my order on the website as a reserve and collect, read out the collection code to them and paid my £60

That really upset the store manager but what could he do =)

So yes, smartphones are invaluable when shopping these days, especially for any high value items.

That's a very cool anecdote.

[miniyazz]

about nine out of ten smartphone searches results in a purchase

There must be words missing from this statement. It is quite unbelievable.

[Flibb]

I have reserve and collect with Jessops on several occaasions while standing in the store. Recently when after a tripod the woman in the store told me there was an offer on and recomended ordering online. Couple of minutes later and I walked out the shop with a new toy.