News - World’s first offline affiliate network launched by Yub

[HEXUS]

Company tracks users from online clicks through to bricks and mortar purchases.

Read more.

[crossy]

<saracen mode>
I'm not going to get all "thin edge of the wedge", but the aspect of one retailer perhaps sharing data on you with another does have me a little bit concerned.

And how long before attempting to pay with cash at these places is seen as "weird" - since doing so means you've used their services without leaving a trackable "footprint". I've also seen more folks asking for house number and postcode on every purchase - last being Maplin's at the weekend. So even if you do pay with cash, then if they've got your address then ideal opportunity for junk mail - especially credit card offers since you "obviously" need one. Sure, you can refuse to supply those details, but they get very shirty (not looking at Maplin's here btw), so inevitable progress is that you'd HAVE to supply those details to buy whatever it was you wanted.
</saracen mode>

If it comes out over here then it bl**dy well better be optional, and I'd also want some decent opts out (or better still - opt ins) to control where the data is shared.

[gerryw]

"first" offline affiliate network?

Hang on, this one has been running since 2007:

http://www.greasypalm.co.uk/offlinecashback.php

http://econsultancy.com/uk/blog/2667...ashback-scheme
http://www.cashbacknews.co.uk/news/g...fline-cashback

[Arthran]

I was gonna say. Quidco has been tracking my store purchases and giving me cash back for a long time...