Colorful set to become second-largest graphics card vendor

[HEXUS]

The Chinese brand is set to overtake Asustek.

Read more.

[CAT-THE-FIFTH]

So if the Chinese market slows down it means the discrete card market is even more screwed!!

[GuidoLS]

Interesting. On this side of the mud puddle, Palit, while not unknown, is seldom, if ever, mentioned in conversations about which company to buy from, and Colorful, while again not being an unknown, has always sort of been considered the dollar store brand (not sure if you have a similar thing in the UK or not, but in the most general of terms, it means that every product in the store, regardless of what category it is, costs $1.00 - and you don't typically get what you pay for.)

Usually, the big names here are EVGA and MSI. Maybe another big player in the game can help drive down the prices.

[=assassin=]

Becoming the biggest vendor of graphics cards in the future doesn't mean it'll have the best quality components. I'll stick with what I know for now, with brands like Gigabyte, ASUS, and EVGA.

[voxstream]

I wonder why Asian countries seem to use naff names, the old name for LG was "Lucky Goldstar".

I think they realised it didn't sound great, lets say it didn't inspire confidence and dropped it for plain old LG with the odd signature of "Life's Good".

COLORFUL also sounds cheap, maybe that is what it is, how else can you get such huge sales.
I wouldn't risk the possible hassle of buying one, I will stick to the quality I know.
I also could be wrong, but until I see some reviews, I'm staying.

[Agrippa]

They use "naff" names because in their culture they're not "naff". Obviously. Surely - I mean SURELY - you're not unaware that different cultures see the world in different ways and so find different names, images and concepts appealing.

When they're ready to challenge the established brands and move into Western markets for real, they'll use names which appeal to Western customers. Until then they'd be seriously dimwitted to do so.

[voxstream]

Sorry, I should have said "naff" to the western culture. What surprises me is the fact it takes them so long to catch on to re brand for just the western culture, keeping the original for their own. Market research?

[jnutt]

I'll stick to MSi thank's very much

[Gunbuster]

Nothing new. JVC is called Victor in Japan. Doesn't sound very hitech and desirable? Same for the Nissan Silvia. Silvia again not very dynamic sounding.

[Agrippa]

Sorry, I should have said "naff" to the western culture. What surprises me is the fact it takes them so long to catch on to re brand for just the western culture, keeping the original for their own. Market research?

Partly it's minimal market research, or the absence of it, but mainly it's simply that they're not pushing for Western markets yet at all. Products do find their way to our markets, but not usually because the manufacturers are pushing for it. Most often it's due to distributors selling part of their stock overseas because it fetches more there than on the internal Chinese market. In other words: the naffly named Chinese goods you see for sale in the West were never actually meant for the West.

[johnniedoo]

I agree, the asian naming system is really different from westerners china liked to use luck numbers or other luck signs which made them seem very low end here in the usa. Naming, branding ,etc is even different among very similar western cultures with the same language. certainly , the cross language names as was made very clear to the NORTH american car market long ago selling cars to mexico and countries in south america who spoke spanish the good old chevy NOVA, in spanish, means NO VA= wont or doesnt go. a joke maybe but still we in detroit never even considered it.
Gold star tvs were sold at walgreens, drug stores and discount dollar stores. LG (Life is Good) is considered an upper middle level device for those upper middle class homes
I was thinking or wondering if one will still be able to get computer parts which will work in desktop home made boxes to bolster the real bad market for mother boards, processors as far as compatibility with AMD . It is near impossible as it is to find any supply of AM3 processors of the PhenomIIx4 965-980 or Thuban x6 1090T/1100 BE yet plenty of AM3/3+ boards still.
the FX went nowhere in years either. I have a couple of the FX8xxx bulldozer types . but not much options really to Intel higher price and performance for some time. evn in Linux nVidia is owned by more people who post to the forums i go to,amd is fine to me but,
china might be another place for home diy it types like me, i hope. i dont like to be forced into one option only even if they are good, free enterprise, western business models do not do well from a consumer's perspective unless there is plenty of healthy competition -not Tweedledee /Tweedledum either. 2 or 3 competitive brands, fanboys and all serve people like me better. maybe asus, gigabyte , msi will try to stimulate the usa market again with an AMD . 'value' type company support. or that is the cart in front of the horse, i guess

[MercutioUK]

They use "naff" names because in their culture they're not "naff". Obviously. Surely - I mean SURELY - you're not unaware that different cultures see the world in different ways and so find different names, images and concepts appealing.

When they're ready to challenge the established brands and move into Western markets for real, they'll use names which appeal to Western customers. Until then they'd be seriously dimwitted to do so.

Point is though, however it sounds in asia it doesn't translate so well (generally).
"Super champion lucky yan corporation" obviously isn't going to impress a western customer.

[RAJA666]

Xiaomi anyone....they are coming!