Inflation adjusted price history of high end Nvidia GPUs tabulated

[HEXUS]

Table reveals that the recently launched GeForce GTX 1080 Ti's price is pretty average.

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[Bagpuss]

They maybe consistent in Dollar pricing in Nvidia's home market, but the chart does not reflect the fact that when the £/$ exchange rate wasn't weak as it is now, Nvidia, conspiring with price gouging UK retailers, ripped off the UK consumer.

Taking into account 20% VAT, prices in the UK are basically $1=£1 ATM, but there was a time when the £ = $1.50 to $1.60 and again taking into account VAT, there was still a 30% currency difference.

..and I can assure you that prices in the UK were NEVER cheaper by an amount that accurately reflected the higher exchange rate.

[kompukare]

Currency movements are not that relevant expect of course if their prices end up too high in non-US markets they may not sell (although with Nvidia there seems to be a lot of buyers who think 'higher prices=good').
No more interesting is the die sizes, cost to make and Nvidia's margins (and since we don't know how much each product makes, we can only go with their overall margins even if they include non-gaming stuff).
We know that for a lot of expensive cards, the die sizes have gone down. And yes node wafer costs gone up. But another thing with Nvidia is that a lot of their cards are under-engineered (bean-counter'ed) with poor VRMs, PCB and cheap parts.
But against all that, people keep buying Nvidia's stuff by the tons and even when AMD have far better value products at a given price the Nvidia stuff sells better. So unless consumers change their ways, why would Nvidia change?
(Personally I've mostly avoided their stuff since their infamous solder defects back in the 65nm era which affected me and people I know rather a lot.)

[DanceswithUnix]

Why non-Titan? That just makes the chart incomplete.

[scaryjim]

Why non-Titan? That just makes the chart incomplete.

Because the Titan isn't purely a gaming GPU? Or at least it wasn't when it was first released, it had a much higher configuration for DP compute. I think that may have changed with the latest iteration though...

[jim]

Why non-Titan? That just makes the chart incomplete.

To my mind the Titans are semi-pro cards, and therefore there's a reasonable argument for keeping them out. Personally I'd have done both ways, but I can appreciate the logic.

Point is, whether they are there or not, it clearly demonstrates that when people moan about NVIDIA pushing prices into the stratosphere they're often talking rubbish, and in reality are just failing to appreciate inflation.

[Ozaron]

What's that? They charge prices relative to how competitive they are with other GPU manufacturers? Nooooo...

[LSG501]

To be fair inflation adjusted pricing isn't always a true representation of the cost of something... while it might be technically correct and show what something would have cost 'now' it often doesn't show how that price was relative to things like 'disposable income' and 'our earnings' (which we all know NEVER goes up by inflation). It also doesn't take into account 'profit margin' which should be included in any graphs in my opinion because I would bet money on the profit margin being considerably higher now than it was in 2001.

I'd say pretty much everyone on this forum thinks Nvidia are price gouging us and milking the profit margins etc. Not to mention if you look at that graph there's a pretty clear increasing price, even after inflation, if you take 2001 onwards

[shaithis]

I'd say pretty much everyone on this forum thinks Nvidia are price gouging us and milking the profit margins etc. Not to mention if you look at that graph there's a pretty clear increasing price, even after inflation, if you take 2001 onwards

I think most people realise that gouging happens wherever it can, in all sectors. Love it or hate it, its capitalism to the max.

The GPU market is one of the oddest though as unless you know yields, cost per wafer, binning percentages etc, you have no clue at all how much it costs......and lets not forget something else that happens over time: VRAM keeps increasing.....

[kingpotnoodle]

All this grumbling about prices is just ridiculous, graphics cards are luxury goods and nobody actually needs one, give me one good reason why a company like NVidia should not charge the maximum price they can whilst still selling every unit they can manufacture? Commercial companies are in it for the profit, they're not a charity, public service or your friend.

You can apply socialist consumer protection and regulated prices to essential goods like food and fuel but not a luxury item like a graphics card, particularly a high end halo product. The latest high-end NVidia GPU is something that if you can't or don't want to pay for then you just don't have it. It sucks that some lucky people can afford it and most people can't but that is just how the world is, no point in whining.

[Otherhand]

I agree with KingPotNoodle.

If you're in the market for a card of the latest family, as I was this year, you are beyond quibbles about pricing. You have marched up and volunteered to join the Army of Paying Too Much. I happily paid too much, and I will enjoy my time in the sun for the brief period in which it lasts. It's a ridiculous purchase, in many ways. My games don't look radically different than they did on my last card, especially when viewed in my mind's eye. I'm not going to be able to bask in the memory of how great the Ultra setting was versus Very High in some ephemeral game. This is a luxury purchase. I can't possibly get angry about the price.

The more cunning buyers, a group which would have included me in previous years before I joined the Army, are buying excellent cards from the previous family for massively reduced prices. They're looking on eBay, and in the discount lists at shops, or they're googling "ex-display", "ex-demo", "refurbished" and similar terms. Next year, they'll be doing the same detective work in order to buy a card as good (or perhaps better) than the one I just bought for a fraction of the price I just paid. I'm about to sell my last card, and someone with better impulse control is going to get a superb deal.

[kalniel]

Launch price doesn't seem to be talking about founders edition pricing, which puts the 1080 and the 1080ti both at $700.

Besides, looks like a pretty nice upwards correlation since 2009.

[Tunnah]

If you don't take this down immediately I *will* sue Hexus - I will not have you prove my outrage isn't warranted

[Iota]

They maybe consistent in Dollar pricing in Nvidia's home market, but the chart does not reflect the fact that when the £/$ exchange rate wasn't weak as it is now *snip*

Pretty much this, especially when you take in to account die sizes / process used / wafer costs and take everything into account, this purely shows a very narrow vision of scope in the pricing Nvidia has in markets outside of the US.

While I expect to pay extra due to VAT and import costs, I rarely tend to find Nvidia worth my money in terms of £ to performance. That is important and something I feel outweighs having the "fastest card available".

[QuorTek]

Dunno 700 dollars back then in the old days and 700 dollars now... for me it is cheaper now to pay 700 dollars now thanback then by far.