Apple's video streaming subscription service due in April

[HEXUS]

It has organised a star studded event to launch its newest attempt at the streaming market.

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[b0redom]

Yay for more market fragmentation.....

Although it's a pain, I'll probably stlll subscribe though. Apple, Netflix and Amazon together are cheaper than Sky, AND I never have to see another ad again ever..... subject to decent content of course. Netflix alone is pumping out at least enough to keep me entertained for the immediate future.

[rabidmunkee]

I think this is the earliest april fools i've seen so far.

[AGTDenton]

Bing Streaming for next year then?
Are Apple going to restrict this to the App store? Or something to add for iTunes later?

[sinhaomar]

Not sure everybody will be happy to see Apple on this market.

[Spud1]

Yay for more market fragmentation.....

Although it's a pain, I'll probably stlll subscribe though. Apple, Netflix and Amazon together are cheaper than Sky, AND I never have to see another ad again ever..... subject to decent content of course. Netflix alone is pumping out at least enough to keep me entertained for the immediate future.

Are they really though? Sky's streaming only service (Now TV) is £17.98 for the entertainment & cinema pass, which seems cheaper to me. Its not difficult to get it for less too albeit on a time limited basis (e.g. for 3, 6, 12 months etc). Netflix starts at £7.99, Amazon is £7.99 too, and you can get that Apple's will be in that ballpark...probably higher but lets assume the same for a fair comparison. Thats all sticking with 1080p content of course, Netflix costs more for 4k (unknown with Apple yet!) but then NowTV doesn't offer 4k yet I don't think, so doesn't really matter.

Comparing it to "full fat" Sky TV isn't really a fair comparison, but even then a bit of haggling will bring that price right down to similar levels, unless you are after the premium boxes/services like Sky Q. You also need to buy some expensive hardware if you want this Apple service.