Nvidia details efforts put into its latest GPU cooling designs

[HEXUS]

Provides a sneak peek at the new 12 pin connector and 'V' cutout PCB for RTX 30 GPUs.

Read more.

[3dcandy]

Wow NV redefining how power is delivered to a graphics card....

Way to go!

[CAT-THE-FIFTH]

So much hype,and I can't remember Maxwell,Pascal or Turing being hyped so much. AFAIK,unless next week its the actual launch,its meant to be a "product reveal". The product reveal is hype for the launch so this is 21 days of hype for the hype for the launch. So either Ampere is going to be the next 8800GTX or the next Fermi.

[edmundhonda]

Interesting that they're selling the new power connector as a packaging benefit and not on the higher power delivery capacity. More amusing that they felt the need to make 2x8pin look as big as possible in comparison by including both sides of the connection:

https://i.imgur.com/OJE8L2y.png vs https://i.imgur.com/cq0WXWR.png

[CAT-THE-FIFTH]

Interesting that they're selling the new power connector as a packaging benefit and not on the higher power delivery capacity. More amusing that they felt the need to make 2x8pin look as big as possible in comparison by including both sides of the connection:

https://i.imgur.com/OJE8L2y.png vs https://i.imgur.com/cq0WXWR.png

They are trying to make the PCB bigger so they can increase the mass of cooling they can use in a specific card size. This means either the cards are using a ton of power,or there is some very hot running parts(which leaks say is the RAM which has been pushed to the edge).

[kalniel]

It's a lot of effort into marketing first party cards. 1) I can't imagine board partners are too impressed by this. 2) When they're focusing hype on cooling/power delivery, is that telling us the underlying GPU isn't that amazing?

[Yoyoyo69]

So, surely they can't make a 12 pin power connector proprietary?
(I'm sure they'll try regardless)

[Yoyoyo69]

Interesting that they're selling the new power connector as a packaging benefit and not on the higher power delivery capacity. More amusing that they felt the need to make 2x8pin look as big as possible in comparison by including both sides of the connection:

https://i.imgur.com/OJE8L2y.png vs https://i.imgur.com/cq0WXWR.png

They are trying to make the PCB bigger so they can increase the mass of cooling they can use in a specific card size. This means either the cards are using a ton of power,or there is some very hot running parts(which leaks say is the RAM which has been pushed to the edge).

This is what makes me think they are worried about AMD, perhaps they finally have a good lineup *top end too*.

Seems they've been forced to push them more than they were comfortable with, now they need preemptive damage control to "justify "

[souper]

I Like It !

[kompukare]

Is vertical mounting to make it as fragile as possible?
Hopefully the cooler's shroud will support the connector, but are very good reasons why most laptops do not have the power socket attacked the PCB any more.

[3dcandy]

If you look at the american sites/bloggers/youtubers they all seem to think this is already a bit of an own goal by NV
Too hot and too power hungry and too expensive all seem pretty much what they are calling. Mind you they all reckon that Intel are dead in the water too so go figure. Figures are that the 12-pin power connector is also there because the card can pull 390-400 watts and requires to be connected to 3 x 8-pin connectors to provide that juice reliably or correctly whilst others are not so sure. The very hot ram and possibly 2 chip/gpu solution also means that it is a big card and the fans are on both sides. I am also reading a few who say it requires pci-e gen 4 to reach full potential so you Intel lovers are gonna be a bit out of luck as well...

[iworrall]

Interesting that they're selling the new power connector as a packaging benefit and not on the higher power delivery capacity. More amusing that they felt the need to make 2x8pin look as big as possible in comparison by including both sides of the connection:

https://i.imgur.com/OJE8L2y.png vs https://i.imgur.com/cq0WXWR.png

Nope. That size difference is accurate. Both the old and new connectors are made by Molex.

8pin:-
Series: "Mini Fit Jr"
Pin Spacing: 4.2mm
Pin Current: 13A
SizeL: 18mm x 9.6mm

12pin:-
Series: "Micro Fit +"
Pin Spacing: 3mm
Pin Current: 12.5A
Size: 18.85mm x 7.4mm

TL;DR - The 12 pin is just about the same size as ONE of the 8 pins.

[hb904460]

How soon until we return to the CPU being on a daughter board with a single power connector and the GPU on the mainboard?

[lumireleon]

yawn...the ultimate cooling solution is liquid cooling, the rest is marketing hype. The guyz who will buy a 3090 can simply afford when it comes with a closed loop solution just like Fury x.

[BigBANGerZ]

If Nvidia are having to pump lots of power into their GPU to get the performance they feel they need it tells you two things:
1. They have a process problem/inefficiency with Samsung silicon and are using brute force to over come it just like AMD had too in the past with Global Foundry silicon
2. They are worried about AMD performance

[3dcandy]

If Nvidia are having to pump lots of power into their GPU to get the performance they feel they need it tells you two things:
1. They have a process problem/inefficiency with Samsung silicon and are using brute force to over come it just like AMD had too in the past with Global Foundry silicon
2. They are worried about AMD performance

Both according to many....