http://www.hexus.net/content/item.php?item=5223As part of the deal, NTL will license the Virgin Mobile brand for thirty years, paying £8.5m a year at a minimum for the priviledge. Shareholders in Virgin Mobile will be able to sell their shares at 372p a pop, acquire NTL shares, or a combination of the two. The deal will see Sir Richard Branson's Virgin Group as the largest shareholder of the new entity.